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A change of era

Our new reality forces organisations to reconsider their business model and working methods.  Flexibility and innovative strength are crucial competencies to ensure survival, to embrace new opportunities or to initiate a transformation into a balanced, future-proof organisation.

Sustainable transformation

First Day helps in the search for future-proof, sustainable business models. And with our innovative approach we also ensure successful realisation of this. We leave existing cart tracks to break new ground.  We offer solutions tailored to the contemporary challenges of our customers and work closely with qualified partners, each with their own speciality.

The gap between ambition  and execution

Organisational change processes or innovation activities may start smoothly but often do not lead to the desired results. First Day tackles the dreaded "gap" between ambition and realisation and, together with you, makes the difference in innovation & transformation. 

Core Values

  • Thoughtful
  • Sustainable
  • Supportive
  • Innovative

Our themes

Our themes reflect the way we look at an organisation.  It's the lens we use to define an area of ​​focus or competence in which you must be successful. These themes translate who we are, what we consider important and where our expertise lies. In order to take the right steps here, we use distinctive, proven methods & techniques.  We would be very happy to have a chat about these themes:

  • The well-balanced sustainable organisation
  • The Mentally Fit organisation
  • The adaptive organisation
  • The flexible, high-productive ICT-organisation

Together we can make a difference in innovation & transformation.  If you want to know more about how our team can support you with your challenge, please do not hesitate to contact us directly through LinkedIn or send an email to info@fdag.nl. We'll be happy to talk to you!

About ambitions, adaptability and execution power 

Many companies and organisations have great ambitions - a dream or vision, refining the strategy, improving the internal culture or implementing a new system. A lot of time and resources are invested in renewing and changing processes, systems and culture. 

The cycle is well-known: there is a need for transformation, an attractive perspective, plans are formed, working groups are formed, presentations are given and often external parties are hired to guide the desired change: Change management. And so the journey begins from point A - the current situation - to point B: the goal.

The only constant is poorly implemented change

However, actual results from many change processes are disappointing. Time and again, leading research confirms that in up to 80% of cases, a change process does not have the desired result. Despite impressive methods, step-by-step plans, visions and techniques. This high percentage of failed transformations has actually remained unchanged in the past 45 years. So it is not that the only constant factor is change, but rather that it is a poorly implemented change. And instead of ending up in point B, the organisation gets unfortunately stuck in point A’.

5 Success factors for Change

The reasons for this can be traced back to 5 critical aspects of organisational change that significantly increase the chances of success both before and during the process. These 5 success factors relate to Vision, Leadership, Adaptability, Power to Execute and Grip & insight:

• Do we have a clear vision and ‘real’ strategy? 
• Is our Leadership committed to execute? 
• Is our organisation sufficiently adaptable? Can we change? Are we aware of barriers & bottlenecks? 
• Do we have the power and the support to actually see it through & execute?
• And can we organise this in such a way that we keep on track and know when we are successful? 

Remember that in many cases, starting point A is in fact the unintended ending point A’ of a previous, unsuccessful transformation!

First Day helps its clients to close the Gap

We increase the chance of success by always consciously paying attention to these 5 critical success factors that determine a successful transformation. We offer distinctive, proven solutions tailored to today's challenges. This way we deliver tangible contributions and concrete solutions. The combined experience of our team gives more than 100 years of knowledge and experience in the field of complex change.


Onno Bloemers

Onno Bloemers

About Onno helps organisations to embark in new directions. Onno has a broad experience in delivering organisational change & scalable innovation in complex environments, bringing clarity, consensus and results. For the last 10 years, Onno has played key roles in fundamental transformation in the insurance sector, enhancing traditional insurance solutions with safety and prevention concepts. The challenge is not the idea by itself but scaling up to a full-fledged business model. His extensive experience with strategy, innovation & implementation is equally relevant in other sectors.

Experience Strategy & Innovation, Insurance & InsurTech, Project & Program management, Prevention & Safety Concepts

Leon Veenhuijzen

Leon Veenhuijzen

About Leon Veenhuijzen is an innovative, enterprising and driven professional who does not shy away from challenges and is fascinated by working with people. The world is on the move it is a challenge for many organisations to respond to this. Creative ideas and methods are Leon's answer. Leon is actively involved in various companies that are looking for new ways to to translate strategy into action. Raised and trained by large renowned, professional business service providers where thorough analysis and working solutions are "normal". Driven from a background as an officer in the Royal Netherlands Navy, where teamwork and achievement are synonymous with survival. He now uses this background to facilitate change with various forms of (war) gaming. Leon also has experience as a trainer and has published various white papers and articles.

Experience Translating strategy into action, Serious Gaming, designing and improving processes and chains; Managing and coaching people; Project and change management.

Robert Witteveen

Robert Witteveen

About Robert Witteveen is the person you have to talk to when addressing innovation. Robert has been the founder of many large and small innovative concepts based on his keen eye and razor sharp vision. He is familiar with a wide range of modern techniques to bring an idea to realization. In addition, Robert is has a track record in transforming traditional, conservative environments towards modern, innovative culture.

Experience Customer driven innovation, facilitating complex innovation issues, applying modern innovation techniques and finally an extensive network in start-up & scale-up ecosystem.


Together we can make a difference in innovation & transformation.  If you want to know more about how our team can support you with your challenge, please do not hesitate to contact us directly through LinkedIn or send an email to info@fdag.nl. We'll be happy to talk to you!


Download our brochure (English)
First Day Advisory Group 2pager EN.pdf (457.82KB)
Download our brochure (English)
First Day Advisory Group 2pager EN.pdf (457.82KB)